A solid blog strategy permeates all other aspects of your marketing. With a good blog strategy, your social media content becomes easier to manage, and your emails become easier to maintain. The problem is it takes a lot of effort to be active enough with your blog to be effective. Coming up with great content ideas, getting interactions, and attracting customers requires focused effort that many people don’t have the time to do. That’s why we created this subscription plan – to help manage this for you.
A key component of a good blog/email strategy is a solid email call to action. We will work with you to test several calls to action until we find a few that work really well for you. We strive to create at least two effective calls to action – one that works on your website, and another that works directly in your taproom.
Once a month, we’ll either meet with you on the phone, or via email (whatever is easiest for you), and discuss what we did last month, what worked, what didn’t work, and from there determine what our focus will be for the upcoming month. This is usually where we figure out what events are coming up, and it gets everyone on our team thinking about how we can promote your brewery.
We strive to write 1-2 articles each month that will help your long-term SEO goals, while simultaneously providing value for your customers, and getting a steady stream of email subscribers who _want_ what you are sending out.
Blogging and email marketing will provide your social media profiles with ways to convert your social media followers into your email subscribers. Blog content ideas can also be converted into multiple social media content ideas, which makes it easier to come up with social media content.